Leadership Team

Stephen Rothrock CEO ATREG

Stephen Rothrock

President & CEO

Stephen Rothrock CEO ATREG

Stephen Rothrock

Stephen founded ATREG in 2000 in response to the global semiconductor industry’s need for strategic advisory services related to the monetization and disposition of complex and formerly illiquid assets. After initially focusing on buying and selling empty cleanroom facilities, the company’s transaction platform quickly expanded globally to include the transfer of business units and the sale of operational front-end as well as assembly and test (A&T) silicon wafer manufacturing fabs, intellectual property (IP), long-term supply agreements, and complete semiconductor manufacturing tool lines. ATREG’s objective is to master variability in response to volatile market conditions, advise clients to their best strategic outcomes, and provide exemplary service in complex and difficult assignments. Over the past three years, ATREG has added new advisory services to its core business of fab sale transactions in the realms of manufacturing strategy, IP licensing, bankruptcy liquidations, valuations, and the establishment of joint-venture manufacturing partnerships.

Since ATREG’s inception, Stephen has led projects for Atmel, Freescale, Fujitsu, IBM, Infineon, Matsushita (Panasonic), Maxim, Micron, NXP, Qimonda, Renesas, Sony, and Texas Instruments in the USA, Europe, and Asia. In 2012-2013, he spent 18 months in Japan to set up ATREG’s Tokyo office and oversee the firm’s Asian operations. Prior to founding ATREG, Stephen established Colliers International’s Global Corporate Services initiative and headed the company’s U.S. division based in Seattle, Wash. Before that, he worked as Director for Savills International commercial real estate brokerage in London, UK, also serving on the UK-listed property company’s international board. He also spent four years near Paris, France working for an international NGO.

Stephen holds an MA degree in Political Theology from the University of Hull, UK and a BA degree in Business Commerce from the University of Washington in Seattle, USA.

Eric Larsen

Eric Larsen

Senior Vice President

Eric Larsen

Eric Larsen

As Senior Vice President, Eric is responsible for developing new business opportunities for the company and leads all research-related activities supporting ATREG’s client engagements. His ability to explore the possibilities, distill fragmented information, connect the dots, and link people together makes Eric a valuable resource within the semiconductor industry. Eric’s contributions have resulted in successful fab transactions on behalf of Atmel, Freescale, Fujitsu, IBM, Maxim, Micron, NXP, and Renesas among others.

Prior to joining the ATREG team in 2003, Eric served as Vice President with global commercial real estate services firm Colliers International. He holds a BA in Business Administration from Seattle Pacific University in Seattle, USA.

Muriel Guilbert

Head, Global Marketing

Muriel Guilbert

A seasoned strategic marketer with more than 15 years of international business experience, Muriel drives and oversees ATREG’s global corporate and client marketing communication functions. From annual planning and budgeting to execution with internal teams and external vendors, Muriel has helped a number of technology businesses – large and small – all over the world launch and build strong brands, raise market awareness, establish thought-leadership, and generate qualified leads to enhance revenue and profitability.

Prior to joining ATREG in September 2010, Muriel served for four years as Managing Director, Global Marketing for consumer panel company Global Market Insite, Inc. (GMI) in Bellevue, Wash. Under her tenure, she built a large global marketing organization from the ground up on all continents to support the company’s rapid international expansion and helped grow company revenue by 250% from 2005 to 2008 while solidifying GMI’s position in the online research industry’s top global players.

Before GMI, Muriel served for two years as Vice President of Marketing at NetReflector, Inc. in Seattle, Wash., repositioning the company as a new thought-leader in the emerging enterprise feedback management space and helping raise revenue from $1.5 to $5 million prior to the company’s acquisition by GMI. Before NetReflector, Muriel worked as Account Director for public relations (PR) and integrated branding firm Parker LePla in Seattle, Wash. for five years, developing winning PR and brand strategies for accounts in CRM, telecommunications, healthcare, e-commerce, and outsourcing. During her tenure at the agency, Muriel’s customer relationship skills and communication style resulted in the long-term retention of some of the firm’s key accounts. Before that, Muriel held various senior marketing and communications positions at Thorn EMI in London, UK, British Telecom (BT)  in Birmingham, UK, and Siemens in Stuttgart, Germany.

A French national fluent in English and German, Muriel holds a Master’s degree in International Business Studies from l’Université de la Sorbonne (Paris IV) in Paris, France. In her spare time, she volunteers for the British-American Business Council – Pacific Northwest (BABC-PNW) and MIT Enterprise Forum Northwest, part of Technology Review, a publication from the Massachusetts Institute of Technology (MIT) in Cambridge, Mass.

Saif Khan, ATREG

Saif Khan

Vice President

Saif Khan, ATREG

Saif Khan

Saif joined the ATREG team in July 2013. As Vice President with the firm, he focuses on supporting the execution of strategic asset disposition assignments. Prior to joining ATREG, Saif served as a Senior Analyst in Canaccord Genuity’s Investment Banking Group where he focused on supporting the execution of sustainability and cleantech transactions within the biofuels, solar, and GIS sectors.

Before Canaccord, Saif worked for a number of years in the Business Development and Commodity Trading groups of J.P. Morgan’s Metals & Concentrates division where he was responsible for structuring and executing international metals finance (debt and equity) and offtake transactions. Saif graduated from Cornell University with a BS degree in Biological Engineering and a minor in Biomedical Engineering.

Nick Papa

Vice President

Nick Papa

In his project management consulting capacity, Nick advises and supports the ATREG team in servicing client needs, including developing fab and cleanroom acquisition and disposition strategies. During his previous eight-year tenure as Vice President at ATREG, Nick has managed successful disposition assignments totaling over $400 million in transaction value with such clients as Freescale, Micron, NXP, Qimonda Dresden, Qimonda North America, Sagem Mobiles, and Spansion. Nick holds a BA degree in Anthropology from Western Washington University in Bellingham, Wash. He began his career in property management and investment analysis, eventually overseeing research and marketing for Grubb & Ellis’ Puget Sound offices in Seattle, Wash.

Yoshimichi Takizawa, ATREG Japan

Yoshimichi Takizawa

Vice President, Asia

Yoshimichi Takizawa, ATREG Japan

Yoshimichi Takizawa

Based in Tokyo, Japan, Takizawa-san joined the ATREG team in May 2013 as Vice President, Asia, bringing extensive semiconductor industry experience to the company. He started his career as Staff Engineer at Fuji Electric Co., Ltd., engaged in the development and production of semiconductor devices. He went on to serve in a variety of positions, starting as an Assistant Manager, Sales Development for Fuji Electronic Components KK (FEC), a joint-venture between Siemens and Fuji Electric, selling Siemens products in Japan via Fuji’s existing sales network. Takizawa-san then became General Manager, IC Marketing Department in 1988 until 1995. In 1995, FEC changed its name to Siemens Components KK, and until 1999, Takizawa-san served as Director of Strategic Planning, responsible for Japanese operations and marketing strategy, including new product promotions (DRAM, MCU, automotive ICs, mobiles phone devices, power devices), corporate sales operation programs, mass market strategy, and key account management.

In April 1999, Siemens Semiconductor Group also spun off to become the company known today as Infineon Technologies AG. For the next two years, as Director & General Manager of Sales for Infineon Technologies Japan, Takizawa-san took charge of all the company’s sales and marketing activities, including channel strategy and new product introductions to the Japanese market. From 2001 to 2005, he served as President & CEO of EPCOS KK, the Japanese subsidiary of EPCOS AG, a division of Siemens AG that spun off in October 1998. During Takizawa-san’s tenure, the company’s revenue grew from 1.7BY (2001) to 2.4BY (2005), a record for electronic components from Germany in 24 years. In 2005, Takizawa-san returned to Fuji Electric and until 2012 was responsible for the company’s Business Development Division, leading strategic planning and alliance projects with well-known semiconductor manufacturers in Japan, USA, Europe, and Asia.

Takizawa-san holds a BS degree in Metallurgy (electro-chemical science) from Tokyo University’s Faculty of Technology, Japan.