Effective: June 17, 2015
WHAT INFORMATION ABOUT YOU DO WE COLLECT AND STORE?
We may collect two basic types of information about you: (1) personally identifiable information (“PII”) and (2) non-personally identifiable information (“non-PII”). PII is any information that you supply us with that can individually identify you. PII includes, among other things, your name, contact information (e.g. email address, postal address, or telephone number), payment information (e.g. credit or debit card information), and social security number. Non-PII includes information that does not personally identify you, such as your IP address, device identifiers, general location information, and demographic data.
Personally Identifiable Information
As a general matter, you can browse the Web site without submitting your personally identifiable information to us. However, there are some circumstances in which you may supply us with your PII, such as:
- Sign up to receive alerts, email offers, or newsletters
- Participation in surveys, panels, or market research
- Participation on social media accounts involving ATREG
- Submission of job applications
- Any other place on the Web site where you knowingly volunteer information
Non-Personally Identifiable Information
As stated above, we also collect non-personally identifiable information when users interact with the Web site. Non-PII does not personally identify you and may include:
- Device information used to access the Web site – this may include IP address, unique device identifiers, browser type, browser language, and other information
- Usage information about interactions with the Web site – this may include a history of the pages viewed or advertisements clicked on, or other information used to customize the Web site
- Additional use data such as time and date of access, software crash reports, session identification number, and referring Web site addresses
- Aggregate data regarding the use of the Web site
- User search terms and search results
HOW DO WE USE YOUR INFORMATION?
We use the information we learn from you to help us personalize and continually improve your experience on the Web site. We may use your personally and non-personally identifiable information in the following ways:
General uses include the following:
- Provide requested content
- Communicate about features and enhancements on the Web site
- Send newsletters and respond to inquiries
- Optimize or improve the Web site and our operations
- Detect, investigate, and prevent activities that may violate our policies or be illegal
- Perform statistical, demographic, and marketing analyses of Web site users
We may use the information collected from one portion of the Web site on other portions of the Web site and may combine information gathered across the Web site into a single record. We may also use or combine information that we collect off-line or we collect or receive from third-party sources to enhance, expand, and check the accuracy of your user records.
WHO DO WE PROVIDE YOUR INFORMATION TO?
We do not sell or share your Personally Identifiable Information with unaffiliated third-parties without your express prior permission. We may disclose your PII collected on the Web site to our agents, affiliates, partners, and other third-parties as described below.
Third-Party Agents And Service Providers
We have third-party agents, subsidiaries, affiliates, and service providers that perform functions on our behalf, including, but not limited to hosting, content syndication, content management, technical integration, marketing, analytics, and customer service. These entities may have access to PII if needed to perform their functions.
Law Enforcement, Legal Process, And Emergency Situations
We may also use or disclose PII if required to do so by law or on the good faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Web site; (b) protect and defend our rights or property, the Web site, or our users, or (c) act to protect the personal safety of us, users of the Web site, or the public.
Use Of Non-Personally Identifiable Information
We may disclose your non-PII in any other manner that we deem appropriate. Among other things, we will disclose non-PII to third-parties to help us determine how people use parts of the Web site and how we can improve our Web site.
WHAT STEPS DO WE TAKE TO KEEP PERSONALLY IDENTIFIABLE INFORMATION SECURE?
We are concerned about ensuring the security of your PII and take certain security measures to help protect such information. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure. You can help protect the privacy of your own information. You must take precautions to protect the security of any PII that you transmit over any public or untrusted network by using encryption and other techniques to prevent unauthorized interception of your PII. You are responsible for the security of your information when using unencrypted, public, or otherwise unsecured networks.
HOW LONG DO WE KEEP PERSONALLY IDENTIFIABLE INFORMATION?
The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.
The Web site is not intended for children under 13 years of age. Unless otherwise disclosed during collection and with parent or guardian consent, ATREG does not knowingly collect PII from children under 13 years of age. If you are under 13 years of age, please do not provide PII to ATREG.
NOTICE TO NON-U.S. USERS
OPTING OUT OF EMAIL MARKETING COMMUNICATIONS
You may opt out of receiving future email marketing messages and email newsletters from ATREG at any time. We provide you with the opportunity to opt out of such communications from us by clicking the “unsubscribe” link at the bottom of each marketing email or emailing us with “Email Opt-Out” in the subject line. Please note that you may not opt out of our communication with you that are related to your use of the Web site.